Questions

Novelists get it. Playwrights get it. Why should it be any different for those of us who write articles for online marketing? It isn’t!

Writing articles has become a proven method of building links and improving search engine rankings. Once you begin writing, results can be overwhelming. You begin to see those links popping up almost overnight.

As often happens with any exciting new project, the ideas are exploding in your brain. You can’t write fast enough to keep up with them. Things couldn’t be better.

Then, all of a sudden it hits you. You sit down at the computer ready to produce yet another literary, link-building masterpiece. You go to write that winning headline and nothing happens.

There is nothing more frustrating in an author’s life than the point where the mind goes blank. It is far too easy to get discouraged. You decide to give up for the day. You assume things will be back to normal the next day. And when the next day arrives and the mind is still blank, you give it one more day. That day turns into a week and another week and then a month. Before you know it, you have completely let your article marketing fall by the wayside.

Is there anyway to alleviate this slippery slope of the creativity slump?

From personal experience, I can tell you yes. You can overcome the ultimate frustration of writer’s block, but it is not easy! The only way to keep your one day blanks from ending your entire article marketing strategy is to make yourself write.

I know it sounds oversimplified and silly. If you could just write, you would. Well, here’s the thing. You stopped writing because you had no more witty headlines or clever ideas. The key to not losing faith in your abilities is to sit down and write something, anything. Don’t worry about the quality or even the relevance of your topic to your business. Writing anything will unlock the creativity vault in your brain.

If you don’t believe me, try it. And if you’ve read this article, then you have seen my theory in action. This piece is purely the product of my writer’s block! I sat down and couldn’t think of a single, decent headline. So, instead of beating yourself up and deciding you have lost the touch, start writing! I think you’ll find that if you force the cobwebs out of your mind, writing really is like riding a bike. You never forget how to write; you simply are out of shape!


- Dana Wallert

I’ve written pleny of short stories and articles, and been published a number of times. I’ve also written many longer manuscripts, but none of them felt as exciting as the one I finished this past year. It’s the first that I really got involved in and loved, and the first that has attracted the attention of an agency. So, I consider it to be my first real book. While I edited it, I had wonderful ideas for a second book, but now that I’m writing it, all I can do is compare it to the first and worry that it won’t be as good. I’ve heard that writers have a hard time with second books, and I’d like some advice. What were your experiences, and what kept you going?
Please don’t answer this like the first person. It says “for novelists.” If you aren’t one, go somewhere else.
- Roald Ellsworth

The best novels you’ve ever read—the ones that stuck in your mind and kept you going back to re-read them, that made you think, that made you feel, maybe that scared your socks off—were not about what they were about.

Sound cryptic? It is, sort of. Novels that change the way you look at the world were written by novelists who had things going on underneath that they were working through on paper. Angry divorces, fights at work, health problems, fears for their kids, rage at politics and injustice, fear of war, loss of loved ones—the whole gamut of human trials and tribulations.

Some of these novelists knew they were burying their struggles in their books, some didn’t. But while they were writing about running into elves in the deep woods or opening a door to find themselves looking down the barrel of a gun, they were telling two stories. The one you read, and the one they lived. While you were reading, you felt the second, hidden story. That’s why you keep going back to the book, and why you can’t get it out of your head. Your gut knows there’s more in that book than meets the eye.

Do you want to write books that keep readers reading, that keep them thinking, that let them look at the world through different eyes? Do you want to find the stories beneath the stories in your own work, and make sure you put them in there on purpose, instead of accidentally hitting one just right, and never again knowing how you got there?

This is doable. It’s not comfortable—few things worth doing ever are. But it is a repeatable process. And here’s where you start. Read each step below, and write down your answers.

STEP ONE:

Plato had it right when he said, “Know thyself.” You don’t get to have a starry-eyed vision of yourself as this nearly-perfect person if you’re going to write meaningful books. You have to dig deep.

* You have to figure out what YOU did wrong in every relationship that went south on you. (Innocent victimhood is worthless as a novel-writing perspective. You end up with passive main characters who do nothing, and books that bore readers to death. So accept the truth that you have been and done wrong in your life, and buy your characters some credibility.)

* You have to admit to moments when you lied, and not make excuses about why you did it.

* You have to recall the people you hurt.

* And admit the things you did that you should not have done.

* And face the things you did not do that you should have.

This is a no-excuses zone. You did what you did, you meant to do it, consequences resulted and those were your fault.

Is this process all negative? No. But you’ll already remember all your greatest moments; saving a life, sacrificing to help someone else, opening doors for old ladies, teaching Seeing Eye dogs for the blind. Those are great. And your readers will believe your characters do those things when, and only when, you have first proved that your characters are human. Humans are not perfect. We all know this about each other, even if we don’t like to admit it about ourselves. But we know a real character when we read one, and this is where you find real characters.

STEP TWO:

You’ve admitted who you are. Now discover who you need to be, what you need to have, and what you dread. Again, skip the Miss America “I want world peace and free healthcare and kittens and puppies for all the children in the world” routine. What do YOU want…for YOU? What do you NEED? Do you need to be loved and admired? Do you need to be rich, powerful, famous? Do you need to be safe? What drives you? What eats at you at night? What haunts your nightmares? When you look in the mirror and see something wrong, what is the first thing you fear? When you hear a bump in the attic, a scrap at the front door, what do you dread?

STEP THREE:

Who you are and what you need and fear are part of why you write. But writing fiction itself is a strange process that involves baring bits of you that you may not even realize you’re baring to complete strangers. It involves creating characters who are the best of what you have in you, and it involves, if you’re doing it right, creating characters who are the worst of what you have in you.

You are, while you’re writing, your characters. You have to believe in them for readers to believe in them, and you have to find it in yourself to make them do evil as well as good—to do the things you would do IF YOU WERE THEM—knowing that if you make your characters real enough, you’ll hit nerves, you’ll hear from the readers you’ve shocked or scared as well as from the ones you’ve moved to joy and tears. So, why do you want to do that? What’s in in for you?

When you’ve answered these questions, if you’ve answered them honestly, you have your themes. The things you had the hardest time admitting to, the hardest time writing down, the hardest time facing—those will be your best themes. Because if you can take characters built from your deepest flaws and your worst fears and bring them to transcendence, then, my friend, you will have written a book with a pulse—and a story that matters.

In BRING YOUR NOVEL TO LIFE Part III: Burying Your Novel’s Message, you’ll learn how to use the themes you’ve discovered without being preachy or obvious, and without writing a Message Book.


- Holly Lisle

by Philip Yaffe

When I am introduced at social gatherings, the host or hostess usually says: “Hi, I want you to meet Philip Yaffe. He is a professional writer.” I almost always get the same response: “Oh, really. What type of novels do you write?” In other words, people automatically associate the term “writer” with “literature”; as if fiction were the only type of writing. It isn’t. And for most ordinary people, such as myself, it is the least important, yet it always seems to take pride of place.

Scholastic snobbery has a lot to do with this.

Virtually every secondary school and many universities require students to take courses in literature. However, virtually no one who takes such courses will ever write a novel, a stage play, a film script; or any other form of fiction. On the other hand, few schools and universities require students to take courses in writing non-fiction. Yet virtually everyone needs these skills to produce reports, memos, letters, marketing plans, company newspapers, and all the other types of non-fiction texts essential for getting on in life.

Internet searches for quotations about writing almost invariable turn of the thoughts of novelists, poets, playwrights, etc., again as if fiction were the only category of writing of any consequence.

I made such a search in order to put together this article. At first I was disappointed by the lopsided results, but on further reflection they turned out to be quite fortuitous.

I normally make a strong distinction between “creative writing” (fiction) and “expository writing” (non-fiction). In fact, this difference is the foundation of a book I recently wrote on the subject, where I explained how and why they are truly very different genres. Nevertheless, when reviewing the quotations, it became apparent that the feelings and emotions of good writers in both genres are remarkably similar.

Thus, whether we are creative writers (the tiny minority of us) or expository writers (the vast majority us), we can all learn something from these renowned writing practitioners.

For convenience, I have tried to categorize their insightful quotations. However, creative writing and expository writing are both highly unified activities. Their fundamental features are so intimately interwoven that any attempt to separate them must necessarily fail. Nevertheless, pretending to disjoin them helps organize our thoughts. So with no apologies for any “mis-categorized” quotes, here is what these respected writers had to say.

1. The Essence of Good Writing

Inventor Thomas Edison once said: “Genius is 1 per cent inspiration and 99 per cent perspiration”. In other words, it’s hard work. The same is true of writing, both creative and expository. This is good news, because it means that even the least inspired of us can write well if we are just willing to expend the necessary energy.

Here are a few more quotations along the same line.

“A writer is somebody for whom writing is more difficult than it is for other people.” - -Thomas Mann

“The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.” - - Richard Harding Davis

“Good writing is clear thinking made visible.” - - Bill Wheeler

“Writers must constantly ask: what I am trying to say? Surprisingly often, they don’t know.” - - William Zinsser

“There are two kinds of writers in the world: bad writers and improving writers.” - - William Blundell

“Every writer I know has trouble writing.” - - Joseph Heller

“Good writing is hard work” - - Snoopy (Charles Schulz)

2. Writing as Discovery

“I know very dimly when I start what’s going to happen. I just have a very general idea, and then the thing develops as I write.” - - Aldous Huxley

“There are thousands of thoughts lying within a man that he does not know till he takes up the pen and writes.” - - William Makepeace Thackeray

“The act of writing is the act of discovering what you believe.” - - David Hare

“Writing became such a process of discovery that I couldn’t wait to get to work in the morning. I wanted to know what I was going to say.” - - Sharon O’Brien

“I never know what I think about something until I read what I’ve written on it.” - - William Faulkner

In other words, if you believe you have nothing to say, pick a topic and start writing. You may surprise yourself.

3. The Objectives of Good Writing

“We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out - - Ray Bradbury

“I write because I’m afraid to say some things out loud” - - Anonymous.

“The skill of writing is to create a context in which other people can think.” - - Edwin Schlossberg

“When I sit down at my writing desk, time seems to vanish. I think it’s a wonderful way to spend one’s life” - - Erica Jong

4. The Techniques of Good Writing

“The faster I write, the better my output. If I’m going slow, I’m in trouble. It means I’m pushing the words instead of being pulled by them.” - - Raymond Chandler

“Work extra hard on the beginning of your story, so it snares reader’s instantly. And know how you’re going to end your story before you start writing. Without a sense of direction, you can get lost in the middle.” - - Joan Lowery Nixon

“Detail makes the difference between boring and terrific writing. It’s the difference between a pencil sketch and a lush oil painting. As a writer, words are your paint. Use all the colors.” - - Rhys Alexander

“What I like in a good author is not what he says, but what he whispers”. - - Logan Pearsall Smith.

“Cut out all those exclamation marks. An exclamation mark is like laughing at your own jokes.” - - F. Scott Fitzgerald

“Nothing is so simple that it cannot be misunderstood - - Jr. Teague

5. Writing & Rewriting

“I’m not a very good writer, but I’m an excellent rewriter.” - - James Michener

“Having imagination, it takes you an hour to write a paragraph that, if you were unimaginative, would take you only a minute. Or you might not write the paragraph at all.” - - Franklin P. Adams

“Write your first draft with your heart. Re-write with your head.” - - Anonymous

“The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is you really want to say.” - - Mark Twain

“I have made this [letter] longer, because I have not had the time to make it shorter” - - Blaise Pascal

“I didn’t have time to write a short letter, so I wrote a long one instead.” - - Mark Twain

In other words, the first draft is almost always too long and poorly structured. To be clear and concise requires at least a second draft, and often more. Or put more succinctly:

“The first draft of anything is sh*t.” - - Ernest Hemingway

6. Clarity & Conciseness

“When something can be read without effort, great effort has gone into its writing.” - - Enrique Jardiel Poncela

“Easy reading is damn hard writing.” - - Nathaniel Hawthorne

“What is written without effort is in general read without pleasure.” - - Samuel Johnson

“Resist the temptation to try to use dazzling style to conceal weakness of substance.”

- - Stanley Schmidt

“Don’t write merely to be understood. Write so that you cannot possibly be misunderstood.” - - Robert Louis Stevenson

“The writer does the greatest good who gives his reader the most knowledge and takes from him the least time.” - - Sydney Smith

7. Style & Words

“‘I love writing. I love the swirl and swing of words as they tangle with human emotions.’ - - James Michener

“A good style should show no signs of effort. What is written should seem a happy accident.” - - W. Somerset Maugham

“You write to communicate to the hearts and minds of others what’s burning inside you. And we edit to let the fire show through the smoke. - - Arthur Polotnik

“Writers must rely more on the feel of a sentence than on the dictates of a rule book.” - - James J. Kilpatrick

“Like stones, words are laborious and unforgiving, and the fitting of them together, like the fitting of stones, demands great patience and strength of purpose and particular skill.” - - Edmund Morrison

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” - - Mark Twain

8. Egoism Unbound

Few writers ever have the opportunity to quote themselves. I don’t know if anything I have ever said will be remembered a hundred years from now, or even a hundred minutes from now. But for what they are worth, here are few ideas I have encountered, developed, and believed in for over 40 years.

“Convoluted writing is easy, it takes little thought. Simple writing is difficult; it takes all the thinking you can muster - and then some.”

“Simple writing is a challenge whose rewards are boundless. Once a writer recognizes this, everything else falls into place.”

“Good writing - and by extension good speaking - depend on only a handful of fundamental principles. Once you have mastered these, all the tips and techniques for applying them become almost self-evident.”

“Clarity can be defined as a quasi-mathematical formula, which is also a recipe for effectively applying it. To be clear, you must do three things:

1. Emphasise what is of key importance.

2. De-emphasise what is of secondary importance.

3. Eliminate what is of no importance.

In short: CL = EDE”

“Conciseness can be defined as a quasi-mathematical formula, which is also a recipe for effectively applying it. To be concise, your text must be as:

1. Long as necessary, i.e. adequately cover all essential material

2. Short as possible, i.e. avoid all superfluous words, sentences and paragraphs

In short: CO = LS”

“Clarity and conciseness are two sides of the same coin. To be clear, you must be concise. Unnecessary verbiage obscures, so it must be eliminated. Likewise, to be concise, you must be clear. Only by knowing precisely what you want to say can you eliminate obscuring words, sentences and paragraphs.”

“Writing is like cooking. You assemble the ingredients and start mixing. When the lifeless liquid begins to stiffen and take shape, you know you are making a cake. For me, the feeling is really that physical.”

“Continually ask yourself: ‘Why the hell should anyone want to read what I am writing?’ If you can give at least three good reasons, stop writing and start thinking. Otherwise, you will be wasting everyone’s time - principally your own.”

“Aim for the lowest common denominator. Virtually no one will object that your text is too easy, but some may object that it is too hard. Focus on those who may not understand; they are your true audience. The others will not object.”

“The basic principles of good writing and speaking are few and easy to understand. Unfortunately, most books on the subject bury them under an avalanche of tips and techniques.”

Having just written a book myself, let me conclude with something I wish I had said, but in fact comes from someone else. “Inside every fat book there is a thin book struggling to get out” - - Anonymous

Amen.

Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional (84 pages) is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com).

For further information, contact:

Philip Yaffe

Brussels, Belgium

Tel: +32 (0)2 660 0405

Email: phil.yaffe@yahoo.com


- Philip Yaffe