If you’re managing a website but you’re uncertain about your own writing skills, it’s always safer to hire an article writer to compose content of your website for you. However, what makes a good article writer, anyway? As a website owner, what should you be able to demand for?

Trial articles

Before anything else, a good article writer should be willing to give you at least two trial articles. It can be an old article which s/he has written for another website, or a new one that’s suitable for your own site which you’re only supposed to pay for if you’re happy about it. Trial articles are the client’s assurance that they’re not paying for a bad writer. Of course, the only way you can determine a good article writer from a bad one is by putting yourself on website reader’s position.

Relevant information

A lot of independent article writers can write with impeccable language. However, most of them don’t care to do enough research before writing about a topic. Good web content is something that’s written with enough information about the subject matter. This doesn’t mean that the articles should be highly technical. As a matter of fact, web site content should be written in such a way that even people who are not well versed in the said topic would be interested in reading about it.

Think of everyday conditions when you choose which topics to include in your website. If you want, you can specify these demands to your web site copywriter. A decent copywriter should be able to meet your demands no matter how specific. Remember, specific instructions make for less error in the output. If you gave very vague instructions to your copywriter, and you complain in the end, s/he may point out that s/he only followed what you told him/her to do.

Organized content

Your website copywriter should also have good organizational skills when it comes to writing articles. Web content articles are never written a whole block of text. If you’ve notices, almost all web articles are written with manageable paragraphs with proper subtitles. This is because online readers are always in a hurry. If you don’t put subtitles in your articles, your readers will get intimidated and turn away the text.

Make sure that you also structure your articles in such a way that all the important things are written at the beginning. In layman’s terms, you should put the summary or gist in your first paragraph. The succeeding paragraphs can be a discussion of all the major points that you’re trying to make, but the first paragraph should already tell the readers what your article is all about.

Proof read with love

Your last duty as a web content writer is to make sure that your articles are free from any errors. Whether they’re grammatical or typographical, it’s important you make the necessary revisions. Remember, your credibility as a copywriter depends on the quality of your work. Your clients shouldn’t feel the need to point out your mistakes because you’re supposed to have a good hold of the language already.


- Chris Esher