Copyright (c) 2007 Quick Turn Marketing International, Ltd.

Maybe youre one of the few who never suffer from writers block. But since youre reading this then Im guessing youre not one of the few. Its ok. As you gain more experience youll naturally figure out what works best for you. What follows is a technique to get you writing that never fails to work. And it doesnt really matter where you begin your next killer sales letter.

Most new copywriters suffer from something similar to perfectionism. You want everything you write to be award-winning. To sound great as soon as you type it.

Thats a sure-fire way to start off like youre knee-deep in mud.

Remember one thing&

Every great, critically acclaimed writing went through a process of revision and editing before it walked out onto the worlds stage. Every single piece of writing, no matter who wrote it!

So throw your perfectionist expectations out the window right now. And then do the following&

Start with absolutely any part of your sales letter. It does not matter and heres why.

Once you just start writing and build on it, the rest just follows. Unshackle your brain from having to come up with a killer headline before you start. The key is to relax. Relax, do NOT worry about anything&and just write.

Now here are some starting places for you to think about.

Headlines: Some writers just like having them on paper as a kind of anchor. An emotional starting point. Fine. Do what feels best for you.

But if youre struggling with the headline, then just write a rough one. Ive done that many times and you know what? As Im writing the rest of the letter the headline unfolds in my mind. Ill go back and change it, tweak it. Ill keep doing that until Im happy with it.

Also keep this important point in mind.

Your headline, and subheads, contain your biggest and strongest ideas about your product. They also should, in some fashion, contain the greatest benefit for your potential customers.

If you have NO clue about your headline, then you need to go back and do some homework.

Start by making a list of product benefits, exactly whats being offered, what it will do for your prospects, etc. And drill down to the gold. Once youve done that, your headlines in there. Dig it out!

Your Potential Customer: Start with that person. Your prospect. Start talking about your prospect&whats important to her. You know she doesnt give a hoot about you, your business, or your great ideas about life.

What matters to your potential customers?

Their hopes, dreams, aspirations, needs, wants, desires, fears, problems&on and on. Thats what you need to talk about.

Then youll blend all that with your solutions.

Just start writing. It does not matter if theyre just a bunch of notes. The key thing to remember is that by doing this youre greasing your own skids, oiling your writing brain, calling your writing muse. And she will come and talk to you.

It never fails!

Main Emotion: This is something you better have figured out. Im talking about your prospects core emotion&strongest feeling&about your product and what it will do for her. You will take this and use it for all its worth in your copy. Yes there are other lesser emotions youll need to know and use.

But the main emotion is your big gun in your copy. Youll use it to capture attention, build momentum and keep her reading.

Main Theme, or Your Big Idea: Some writers never leave home without one. They dont start writing until they know what it is. Others use a process of discovery as they write. Then go back and incorporate it into what theyve already written. It doesnt matter when it happens when its just you and your monitor.

There you are!

You have two important things to do.

The very first thing you need to do is relax and get out of the perfectionist trap. Itll bring you nothing but heartache and a blank monitor screen.

Next&just START writing something. Pick a place and begin. The rest will follow. In time youll discover what works best for you and writers block will be a faded memory.


- Dan Lok

Copyright (c) 2008 Quick Turn Marketing International, Ltd.

Book publishing, information publishing, however it’s called. It can create a wealth of fortune for you.

However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing.

But when does writing have to be a hard thing?

Here’s why: Long have we tried to write, and time after time we experience what we call writer’s block. The fact is, writer’s block can never have to be a problem at all – as you’ll learn why in a while.

Then, the world never cares whether you’re knowledgeable about something, they care when you’ve delivered to them in a value of some kind. Why do you think someone would want to buy a book from you? They wanted to learn something they can change their lives in, and further improve their quality of lives as well.

Here’s where researching comes inbut we’re not speaking about the average research. Sometimes people think research is a difficult feat requiring hours upon hours of effort, but with what you’re going to learn from me in later articles, you’ll find researching a petty little task to do, and you can create greater results from my technique!

We’ll talk about writer’s block here.

You see, the only reason why you have writer’s block is because you’re editing. It’s summed up in this one sentence.

Whether or not you’re editing doesn’t matter, but when you feel a block of your mind from writing amazing words, it’s because you’re giving yourself judgment over your writing process. It doesn’t have to always be this way.

And here’s a secret to eliminate writer’s block forever if you would but understand its true value and use it:

Write FAST. Write really, really fast.

I will teach you how to do this even clearly on the next subsequent articles I will be sharing with you which you can find on my web site, but right now here’s the most important thing you need to eliminate writer’s block forever.

To quote one of the world’s current greatest science fiction writers of all time, Isaac Asimov (featured in the Guinness Book of World Records for his prolific writing), here’s what he says when asked by a reporter what his secret is to becoming such a prolific writer: “I guess I’m prolific because I have a simple and straightforward style.”

Little did people really deciphered the true meaning behind his quote.

The way you can really have a simple and straightforward style is to write the way you talk… and if you want to write the way you talk, you better write fast because that’s the little trigger to unlocking your amazing writing abilities to have your readers feel as though you’re talking to them.

You know what they say? The best books in the world always makes it feel as if the reader is involved in the picture.

Well this is one of the biggest secrets to writing a book fast and publishing one you can sell on the Internet, or have them racked upon the booths of book stores you visit in the next few weeks, or months.

Believe it or not, you could publish your own book in 2 weeks and use it to change your life forever.

If you want to learn the subsequent chapters to really write fast, and how to use what you’ve written to create a multi-million information publishing business online even though you’re just an average person, be sure to wait or discover the next articles coming up for you.


- Dan Lok

I wanted to use a quote from the BOM, since it’s over 100 years old, am I free to use it in my own book?
- Elizabeth S